A Sweet Design for Fielding’s Hard Cider

Fielding Estate Winery came to CF Napa to develop the packaging for their new hard cider based on the wine packaging that we previously developed. The hard cider design would need to work within their portfolio of products, retain their well-recognized Adirondack chair icon, yet stand apart as a unique offering.

We developed a fun, rustic sensibility for the packaging, leveraging a bright red color to connote the brand’s Canadian roots and hard apple cider flavors. The design creates a “wallpaper” effect that wraps around the can, providing fun facts and iconography as the viewer turns the can.

Drink With Your Eyes®